Let's Create Your Marketing Plan
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Struggling with your marketing? Stop winging it, start winning it.
GET STARTEDÂ I've helped dozens of small business owners transform their marketing
Before Marketing Clarity
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❌ Marketing Analysis Paralysis: you don’t know what to do, so do you do nothing
❌  You have a bunch of great marketing ideas but never seem to get to them
❌  You have no marketing strategy or plan for you or your staff
❌  You have little-to-no marketing know-how or experience
❌  Your marketing “strategy” consists of posting on social media (when you remember)
After Marketing Clarity
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✅ A clear, actionable marketing + content plan
✅  You’ve captured your marketing ideas in one centralized place so you can now start to implement them
✅  You can lead your marketing strategy and constructively collaborate with marketing staff
✅  You have a clear vision and understand what marketing strategies can help you achieve your goals
✅  Social media is simply one tool in your marketing toolkit
50% of Small Businesses Do Not Have a Marketing Plan
Small businesses with marketing plans are like bigfoot – people say they’ve seen them but sightings are disputed and can’t be proved.
Here’s the problem you face: as a business owner, the “traditional” marketing plan is outdated, time-consuming, and, let’s be honest, boring as hell to put together.
This means you’ll never make it a priority and you’ll continue to just fly by the seat of your pants when it comes to your marketing, content, messaging, and sales.
Making it up as you go and drifting aimlessly from one strategy to the next like a boat lost in the fog.
Your Marketing Confusion Is Costing You
Without a well-thought-out marketing plan in place, small businesses will find themselves spending more time and money in the long run. Without proper research and strategizing, companies may end up investing resources into tactics that do not pay off in the end, resulting in lost time and money.
A content or marketing plan helps small businesses to focus on their core objectives while staying within their budget. It allows them to make smart decisions with their resources and optimize their strategies to reach their desired results in a timely manner.
When you don’t have a marketing and content plan, you suffer from…
Customer Confusion
- Limited understanding of customer preferences
- Lack of knowledge about the target market
- Inability to attract new customers and retain existing customers
- Low engagement with target customers
- Difficulty reaching new customers and expanding market share
Company Confusion
- Difficulty standing out from the competition
- Low consumer confidence in the brand
- Low recognition and visibility in the market
- Lack of control over the brand’s message and story
- Difficulty creating a unified presence across different channels
Content Confusion
- Poor performance on social media platforms
- Lack of visibility or awareness among potential clients
- Inability to generate higher organic traffic
- Lots of opportunities, but indecision about what to do
So, the way I see it, you have
two choices:
You can choose to do nothing.
You can create a plan to
be a better marketer.
Introducing...
What You'll Learn
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Customer
CLARITY
Marketing to everyone and no one is the same problem and, either way, it won’t work. I’ll help you define exactly who your customers are so you can craft marketing messaging that is relevant and impactful to them.
Company
CLARITY
You have not established your own Brand, so how do you expect prospective customers to be motivated to buy from you? Together, we’ll create your full Brand identity: look, voice, values, and more!
Content
CLARITY
Countless platforms and formats, how do you know what to do? Once you understand your customers and have your defined brand identity, we’ll put together lists of strategic content opportunities specific to your business.
Your Journey To Being A Better Marketer Starts Here
Adrian
AQ Design
I made the wise decision to go through the Marketing CLARITY Guide program because I was struggling with where to start. It was so much more than I was searching for. I would recommend this program to any small business owners out there look for substantial help with their marketing.Â
What You Get...
✔️ Define your customer avatars: gain insight into your target customers’ interests, needs, fears, frustrations, and problems so you can create effective messaging and content that resonates with them
✔️ Create content around customer objections and questions so that you can qualify leads faster
✔️ The simple three-part formula that will help you figure out who your ideal customer is so you stop wasting time talking to people who will never buy from you
✔️ Brand Identity: you’ll have consistency across all your marketing and messaging even if you have multiple people helping you
✔️ “Bell Ringers”: simple and catchy one-sentence pitches that you can use in your sales, on your website, and at in-person networking events
✔️ See where your strengths and weaknesses are in your industry and compared to your competition so you can stop obsessing about what everyone else is doing and firmly step into YOUR power
✔️ How to create your “core content”, the most critical part of your marketing, so you can attract more qualified customers
✔️ “Content Pushes”: fill-in-the-blank style content templates that you can swipe and use for your social media, website, and videos
✔️ Interactive Content Planner workbook: a series of worksheets, swipe files, templates, and idea generators that you can use so that you no longer have to worry about not knowing what to create or post on your marketing channels (ex. Social media, blog, video, email marketing, etc)
How The Marketing Clarity Guide Works
After he completed his Marketing CLARITY Guide, Craig Dacy (small business money coach) invited me on his YouTube channel to outline how the program works and clears the marketing fog for small business marketers.
Who Am I?
Meet your coach: Ross Herosian.
Over the course of my career, I have been a radio DJ, a collegiate recruiter, a video producer, a content creator, a social media manager, an event marketer, and even ran an arts non-profit.
In 2018, I added Founder + CEO to my resume by creating Tricycle Creative. Tricycle Creative is a marketing coaching company that’s here to safely navigate businesses through Digital and Content Marketing. My flagship Marketing CLARITY Guide helps solopreneurs and small business marketers build a customized, actionable marketing and content plan for their business so they know how to spend their time, money, and resources.Â
As a marketing coach, I am on a mission to make better Marketers.
The Marketing Clarity Guide Is For:
- Business owners who provide a service and who are ready and willing to invest the time and effort to be better marketers
- People with little or no digital marketing experience who want to be smarter, better marketers
- People who have no marketing plan and are struggling with analysis paralysis (i.e. “what should I be doing?”)
- People who don’t know how to gauge the success (or failure) of their current marketing efforts
- People who know their business can grow, and who are willing to work to make that happen
- People who are friendly and coachable
The Marketing Clarity Guide is NOT For:
- People looking for overnight success
- People looking for a “done for you” marketing solution or service
- Jerks. No jerks allowed.
Aaron Hodges
You Lucky Dog Podcasts
Working with was an eye opening experience. Previously my business was mostly word of mouth but I wanted to move it in a new direction, which meant finding new clients and stepping out of my comfort zone. Ross guided me through the process of deciphering who my potential clients are, what their problems are and how I can help them. I would recommend Tricycle Creative to anyone who's stuck in their marketing and needs a spark.Â
What To Do Now
If the Marketing CLARITY Guide sounds like something you need, it’s up to you to take the first step.
I don’t hard sell, beg, or haggle.
I want to work with people because they raise their hands, not because they have their arms twisted.
Get Started Today